Chocolate
has been touted as a treatment for agitation, anaemia, angina and
asthma. It has been said to awaken appetite and act as an aphrodisiac.
You may have noticed we’re still on the letter A.
More accurately, and to avoid adding to considerable existing confusion, it is the seeds of the Theobroma cacao
tree that have, over hundreds of years, been linked to cures and
therapies for more than 100 diseases and conditions. Their status as a
cure-all dates back over 2,000 years, having spread from the Olmecs,
Maya and Aztecs, via the Spanish conquistadors, into Europe from the
16th century.
The 19th century saw chocolate drinking become cheap enough to spread
beyond the wealthy, the invention of solid chocolate and the
development of milk chocolate. Later came the added sugar and fat
content of today’s snack bars and Easter eggs, which time-travelling
Aztecs would probably struggle to associate with what they called the
food of the gods.
Recent years have seen chocolate undergo another transformation, this
time at the hands of branding experts. Sales of milk chocolate are
stagnating as consumers become more health-conscious. Manufacturers have
responded with a growing range of premium products promoted with such
words as organic, natural, cacao-rich and single-origin. The packets
don’t say so, but the message we’re supposed to swallow is clear: this
new, improved chocolate, especially if it is dark, is good for your
health. Many people have swallowed the idea that it’s a “superfood”.
Except it isn’t. So how has this magic trick-like metamorphosis been
achieved?
Its foundations lie in chocolate manufacturers having poured huge
sums into funding nutrition science that has been carefully framed,
interpreted and selectively reported to cast their products in a
positive light over the last 20 years. For example, studies published
last year found chocolate consumers to be at reduced risk of heart flutters, and that women who eat chocolate are less likely to suffer from strokes.
Consuming chemicals called flavanols in cocoa was also linked to
reduced blood pressure. In 2016, eating chocolate was linked to reduced risks of cognitive decline
among those aged 65 and over, while cocoa flavanol consumption was
linked to improved insulin sensitivity and lipid profiles – markers of
diabetes and cardiovascular disease risk.
Such studies have generated hundreds of media reports that exaggerate
their findings, and omit key details and caveats. Crucially, most
recent research has used much higher levels of flavanols than are
available in commercial snack products. For example, the blood pressure
study involved participants getting an average of 670mg of flavanols.
Someone would need to consume about 12 standard 100g bars of dark
chocolate or about 50 of milk chocolate per day to get that much. The European Food Safety Authority
has approved one rather modest chocolate-related health claim – that
some specially processed dark chocolate, cocoa extracts and drinks
containing 200mg of flavanols “contribute to normal blood circulation” by helping to maintain blood vessel elasticity.
Research has repeatedly shown that when food companies are paying, they
are more likely to get helpful results. US researchers who reviewed 206
studies about soft drinks, juice and milk, for example, found that those
receiving industry money were six times more likely to produce
favourable or neutral findings than those that did not. Most nutrition
scientists who accept money from industry are in a state of denial,
according to Nestle, whose book Unsavory Truth: How Food Companies Skew the Science of What We Eat
is due to be published in October. “The researchers involved feel it
doesn’t affect the integrity and quality of their work,” she says. “But
research on drug industry funding shows the influence is generally
unconscious, unintentional and unrecognised.”
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